Immersive Van Gogh exhibit brings classic paintings to life

Pictured Above: Visitors are engulfed in vivid color as Van Gogh’s post-impressionist paintings come to life. 

Annalise Anderson | The Crow’s Nest


By Annalise Anderson

Immersive art experience “Van Gogh Alive” made its U.S. debut at The Dalí Museum on Saturday.

The new exhibit is a multisensory experience offering a unique presentation of Vincent van Gogh’s post-impressionist paintings. Created by Australian company Grande Experiences, the installation has traveled to 50 cities around the globe.

Van Gogh works like popular “Starry Night” and “Sunflowers” are brought to life as 3,000 high-definition images are projected onto towering panels throughout the exhibition gallery. Animated paintings and excerpts of the artist’s inspiration are displayed in sync with classical music.

Pictured Above: Sunflowers are a recurring theme in some of Van Gogh’s paintings. The Dali Museum lined it’s second-floor balcony with sunflowers to complement the immersive exhibit.
Annalise Anderson | The Crow’s Nest

The 40-minute presentation aims to convey the emotion behind Van Gogh’s work. The artist lived a short, troubled life and produced more than 2,000 paintings, but only sold one during his lifetime. Now, Van Gogh is considered one of the most influential figures in Western art.

Hank Hine, The Dalí Museum’s executive director, is pleased to host the modern installation.

“Just as we have used technology to bring both Dalí and his works to life, ‘Van Gogh Alive’ offers a unique installation that expands how we are able to experience art,” Hine said. “The Dalí Museum is at the forefront of technology, embracing new methods to engage guests in unconventional ways.”

“Van Gogh Alive” is on display through April 11, 2021. Two other exhibitions are also on view at the museum.

“Diego & Frida: A Visual History” provides a personal look into the 25-year relationship between artists Diego Rivera and Frida Kahlo. More than 60 reproductions of rare historical photographs will be on display until Jan. 30, 2021.

“At Home with Dalí” features 40 images from five different photographers that give an intimate view of Salvador Dalí’s life in Spain. The exhibit will be on display indefinitely.

“Van Gogh Alive” and all other exhibits are included with general admission to the museum. Guests are required to reserve a date and time for their visit, so tickets must be purchased in advance online. General admission is $25, educator admission is $23 and college students are $18.

USF St. Petersburg students receive free admission to The Dalí Museum with valid student ID; however, free tickets cannot be reserved online. Students will be admitted if open capacity is available or, if the museum is at full capacity, they will be admitted during the next available time.

The museum is open daily from 10 a.m. to 6 p.m. and until 8 p.m. on Thursdays and Fridays. The museum store and café are open to the public. Face coverings, temperature checks and social distancing are required of all visitors.

Bring earbuds and download The Dalí Museum’s free app for virtual exhibit tours, maps, event calendars and to experience the museum’s Augmented Reality installations.

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